Idgitaf’s recent meteoric rise offers an interesting perspective. Not so much in how the song went viral, but in how Indonesia continues to give rise to outstanding female soloists. What might be the secret behind that?
Relatable song themes
Love is one of the easiest themes for listeners to digest and relate to. It’s universal. No matter the age, everyone has felt it, whether it’s falling in love or dealing with heartbreak.
That’s why love remains a go-to theme, especially in Indonesian music. And among female soloists, songs built around this theme often hit big and rarely miss. Perhaps women have a stronger instinct for translating emotion into lyrics and musical arrangements.
The real impact of female soloists is how their songs make listeners feel like, ‘okay, this is literally my life.‘ Especially during heartbreak eras, or usually called the sad-girl anthems. Furthermore, listeners end up dissecting the lyrics line by line, and interpreting them on a deeper, almost personal level.
”That emotional connection is exactly why the next generation of female soloists keeps coming in strong, without missing a beat.”
Gen Z takeover
Today’s younger audience might be most familiar with names like Bernadya and Idgitaf. Both of them are currently in a strong moment after delivering consistently impactful songs. What’s wild is that they represent Gen Z, a generation often labeled as creative yet lazy.
However, that stigma is easily proven wrong by them. Bernadya, in particular, stands out not only as a singer, but also as a great songwriter. She also shapes her musical identity through what many call ‘bedroom pop.’
”The magic of her creative process gained wider recognition after she took home an AMI Award in 2024. FYI: Bernadya won that prestigious awards while only 20 years old.”
Another talent worth spotlighting is Idgitaf. Her song “Sedia Aku Sebelum Hujan” is currently going viral and has climbed to the No. 1 spot on Spotify’s streaming charts. Still, none of this happened overnight.
Over the past three to four years, she has consistently promoted her own music through her platforms. Idgitaf was also already gaining traction on TikTok back then, with a solid following. One song at a time, her tracks began to find listeners. Starting from ‘Terpikat Senyummu,‘ ‘Takut,’ to ‘Berakhir di Aku’, featured as the soundtrack for ‘Home Sweet Loan’ movie.
”Now, after the era of Agnez Mo and BCL, we had Raisa and Isyana Sarasvati. Then the spotlight shifted to Tiara Andini and Lyodra. Today, while all of those names are still very much relevant, it feels like the next duo in line is Idgitaf and Bernadya.”
Do you agree?
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